Unlocking the Power of 100 Women at MWF

Written By Más Marketing + Co.

Rae Lynn served as the West Michigan Development Director for Michigan Women Forward from October 2022 to October 2023. In this role, they provided strategic leadership and vision for development and communication initiatives in West Michigan, aligning with Michigan Women Forward’s statewide mission to expand economic opportunities and foster a more inclusive economy for women across Michigan. Below is a featured highlight from one of their impactful campaigns.

GOALS

Boost membership and diversity for Michigan Women Forward’s Power of 100 Women Giving Circle through strategic rebranding and communications.

MEMBER FEEDBACK

Collected feedback from current, former, and prospective members to create tiered membership, an online community, and a testimonial video.

INCREASED MEMBERSHIP

Increased membership and engagement by highlighting member and entrepreneur stories and hosting quarterly meet-ups to showcase the program's impact.

Más Marketing + Co.

We are storytellers and strategists who champion the underdog. Our innovative, accessible marketing collaborates with small businesses and nonprofits—especially those owned by women, Black, Brown, and Queer communities—to amplify their unique voices and values through authentic storytelling.

https://somosmasmarketing.com
Previous

Small Business Branding with MBS
Next

Rebranding for Equity at Affinity Mentoring