Small Business Branding with MBS

Written By Más Marketing + Co.

GOALS

[1] Build anticipation for the one-year anniversary and upcoming San Francisco class.

[2] Reveal a new logo, reintroduce the mission, and team post-anniversary.

[3] Strengthen brand identity for the website launch and lead generation.

PROMOTIONAL PLAN

Provided copy and graphic images for social media. The plan involved a social media collaboration to showcase gym perks and sweat equity opportunities, paired with a special offer: existing members receive a complimentary introductory class plus discounts, and new members enjoy a free class in January. Class schedules will be integrated into the gym's website, with holiday-themed promotions to boost engagement and align with core values.

WEBSITE RELAUNCH

The website relaunch optimized the user experience and drove organic growth through pop-up email sign-ups offering incentives like a free class and exclusive events. Post-launch, the focus shifted to customer engagement with monthly newsletters, post-class review requests, and social media invitations, ensuring consistent cross-channel interaction.

Más Marketing + Co.

We are storytellers and strategists who champion the underdog. Our innovative, accessible marketing collaborates with small businesses and nonprofits—especially those owned by women, Black, Brown, and Queer communities—to amplify their unique voices and values through authentic storytelling.

https://somosmasmarketing.com
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